Color Tracking Dye System Campaign

Pipetting errors cause the majority of qPCR data-quality issues, leading to frustration as well as lost time and materials.

The new Applied Biosystems™ PowerTrack™ SYBR™ Green qPCR Master Mix uses a two-color tracking dye system (yellow and blue) to help minimize those errors. When the liquid in the well turns green, users know they’ve pipetted there.

This campaign supports the launch of this new solution and is designed to encourage trial.