Creative leader with 20+ years of experience specializing in strategic visual storytelling, brand development, and innovative design solutions with proven track record of partnering with clients and teams to deliver integrated, meaningful, audience-centered work that elevates brand presence.

Skills include creative development, digital and traditional advertising, brand strategy and design, motion graphics, web design, UI/UX, package and print design, executive presentations, trade show experiences, photoshoots, and audio/video production.

Industry expertise: Biotech, Healthcare, Consumer Electronics, Automotive, B2B, Hospitality & Restaurants, Food & Beverages.

I thrive on collaborative environments and serve as a creative catalyst, inspiring and leading others to achieve exceptional results and deliver award-winning work.

Brands I’ve collaborated include Bio-Rad, Thermo Fisher Scientific, BD, Heineken México, Exxon Mobil, Unilever, Pringles, Cheez-It, Little Caesars, Kenworth Mexicana, Ford, Mercedes Benz, Crowne Plaza and Telcel.

Other interests include music composition and bass playing, pop art, and cinema; fine furniture design and construction; running and fitness; enology, and soccer.

My heart belongs to my children and wife. My ongoing goal in life: To be better every day.